Digital asset management
One home
for every asset.
Photography, video, packaging, artwork and campaign collateral. Searchable, versioned, AI enriched, approved. Linked to the products they sell. Pushed to every channel.
No more final_final_v9. One approved version, findable in seconds.
The problem
No-one can find the image they need.
Your studio team isn't the problem. The management of your assets is.
- Imagery is scattered across servers, desktops and drives
- Low-res images feature in a campaign
- Model images are out of license
- Missing images cause delays
- Items reshot costing valuable budget
- Manual metadata never added
- Items coded incorrectly become lost
- Unapproved assets are launched
AI metadata & descriptions
Every file arrives already described. Searchable in seconds.
The moment an image lands it is looked at, described and catalogued. What it shows, what is in it, what colour it is. Recorded as searchable metadata before anyone has opened it.
And you write the question it answers. Once, in plain language, asked of every image that arrives from then on.
A fashion library asks for garment type, neckline, sleeve length, pattern and colour. An e-commerce team asks for two sentences for a product page. A picture library asks for setting, time of day and mood.
Zero keystrokes from the person uploading.
Metadata already inside a file is also read on upload, so it is searchable straight away with no extra effort. Add your own custom fields and taxonomies on top and enrich with the AI metadata and descriptions functionality.
Find and reuse
Search that actually finds.
spring summer apparel, studio, approved
34 results
+31
Scroll
AI metadata and descriptions.
Assets tag themselves on upload. Search by what's in the image, not what someone named it.
Version histories.
Every change tracked. The approved version is always the one on top.
Collections and shares.
Curate campaign sets and share them with agencies and partners using secure, permission-based links. Controlled, not emailed.
Quality control at the front door
Problem files never get in.
Every file is checked against your standards before it enters your library. Good files flow straight through. Problem files are turned away at the door, with a clear explanation of exactly what to fix.
Artwork that reaches the press in RGB. A logo that pixelates across a six-metre banner. An image with no copyright recorded, found during a licensing query two years later. All obvious at upload. All expensive to find later.
- Pass
Straight through
Nobody notices anything, which is the point. A record is kept showing it was checked.
- Flag
Accepted, with a note
Not ideal, not worth blocking. Someone can decide whether to act on it.
- Turn away
Never enters
The sender is told precisely what was wrong and what to change.
Review in one place
Feedback where the file lives.
Enable feedback, comments and approvals directly within the platform. Annotate an image, resolve the point, and the trail stays with the asset.
Share with agencies, partners or clients through secure, permission-based links, rather than an email with a file attached to it.
One master, every format
Print file in. Web image out.
Preview high-resolution files without downloading them, and generate the formats web, print and video actually take. Your originals stay originals. Everything else is made from them.
Assets meet products
Assets that know their products.
In Centryflow, an image is never just a file. It belongs to a product, a variant, a market and a campaign. It keeps those relationships wherever it goes.
Crew Neck T-Shirt
TEE22569 · 12 assets
- TEE22569_Black.jpegAuto-linked
- TEE22569_Navy.jpegAuto-linked
- TEE22569_Emerald_Green.jpegAuto-linked
- every channel it ships toRelationship kept
Rights and governance
Who can use it. Where. Until when.
Avoid copyright issues with visibility into asset usage terms, expiry dates and compliance flags.
Rights information can be required before an image is accepted at all, so nothing enters the library with nobody sure who owns it.
Usage ledger
| Asset | Rights | Territory | Expires |
|---|---|---|---|
| chambray_front.tif | All channels · paid media | Worldwide | Perpetual |
| campaign_spring_summer.mp4 | Owned channels only | UK · EU | 31 Mar |
| model_lifestyle_09.tif | Model release · 12 months | Worldwide | 30 Sep · flagged early |
Permissions
Agencies, photographers and distributors work with only what's theirs.
Linked assets on the TEE22569 record 
TEE22569 Black, front and model 
TEE22569 Emerald, front and back 
TEE22569 Navy, front
The transformation
Structured. Accurate. Delivered.
Unified, channel-ready content.
Faster product launches.
Improved customer experience.
Better governance and compliance.
Automation of manual processes.
One connected platform
It doesn't work alone.
Digital Asset Management is one third of it. Your product information and the work that creates and approves both runs in the same system.
That is why the link between an image, a product and a campaign is a fact, not a filename convention.
Every asset, accounted for
Chaos out.
Flow in.
Bring the products, the assets and the team. Centryflow does the connecting.
- 1 source of truth
- 2x faster approvals
- 30% more campaigns
FAQ
Questions, answered.
Short and straight. For anything else, talk to us.
Every file is checked against your standards before it enters your library. Good files flow straight through. Problem files are turned away at the door, with a clear explanation of exactly what to fix.