Why Centryflow
Marketing outgrew
its systems.
A single campaign now touches thousands of pieces of information, hundreds of assets, internal teams, external agencies, multiple markets and an ever-growing list of channels. The systems underneath didn't keep up. So we built one that does.
- Spreadsheets
- Shared drives
- Agency portals
- Email approvals
Where we came from
Centryflow is the technology arm of a group founded in 2001 as ec2i, a creative production business that has spent twenty-five years running campaign production, photography, retouching and sample management for household-name retailers. Centryflow is what that experience looks like as software.
Modern marketing has become more complex than the systems supporting it.
Product descriptions live in spreadsheets. Prices are updated in separate systems. Photography sits on servers, shared drives and agency portals. Approval decisions are buried in email threads. Different teams work from different versions, often without realising it.
The result is not simply inconvenience. It is delays, duplicated work, inconsistent customer experiences, compliance risks and costly mistakes.
Centryflow was created to solve that problem. Instead of asking several disconnected systems to cooperate, it connects the entire content journey by design. Product information lives alongside the imagery, video, packaging and campaign material used to promote it.
Structured enough to create control. Flexible enough to fit how you actually work.
Spring Summer · Sample rail
Merchandising · Wk 31It turns campaign chaos into controlled momentum.
Who it's for
Made for complex portfolios.
Marketing, product, ecommerce, creative and operations. Different priorities. Shared ground.
The promise
Everything is connected.
Everyone knows where to find it.
The right content reaches the right channel.
And campaigns move without chaos in the way.
See it for yourself
Chaos out.
Flow in.
Bring the products, the assets and the team. Centryflow does the connecting.
- 1 source of truth
- 2x faster approvals
- 30% more campaigns
FAQ
Questions, answered.
Short and straight. For anything else, talk to us.
Centryflow is a cloud-based PIM, DAM and production management platform. It brings product data, creative assets, workflows and approvals into one connected environment, giving teams a reliable source of truth and the control to move faster.